Articles & Blogs

Welcome to the Home and Living Marketing Blog – your go-to resource for the latest in digital and print marketing strategies. Dive into our collection of articles designed to empower local businesses with the knowledge and tools needed to thrive in today's digital landscape. Explore actionable tips, industry insights, and innovative approaches to enhance your marketing efforts.

The Importance of Print Advertising: How Solo Postcards, Radius Mailers, and Collaborative Mailers Can Supercharge Your Digital Marketing Efforts

In today’s digital world, it’s easy to overlook the power of print advertising. Yet, combining print media like solo postcards, radius mailers, and collaborative mailers with your digital marketing strategy can supercharge your efforts. This multi-channel approach drives .....

The Critical Importance of Content Strategy Across Your Website, Google My Business Profile, and Social Media Marketing

In today’s digital world, a good content strategy is essential. 72% of consumers who searched locally visited a store within five miles. This shows how important it is to have a .....

3 Ways a $500 Google Ad Spend Can Produce Great Results in 90 Days with an Authority Brand Content Strategy

Maximizing a $500 Google ad spend can be tough for small businesses. But, with the right strategy, you can see big results in 90 days. Focus on high-intent keywords and remarketing strategies to stretch your budget. .....

Are You Spending Too Much on Your Google Ad Campaign? Tips for Google Ads Optimization, CPC Management, and ROI

Google Ads is a powerful tool that helps businesses attract more visitors to their websites, generate leads, and ultimately increase revenue. However, it’s easy to overspend on a Google Ad .....

The Secret Myths About Boosting Facebook Posts

So, we often get asked about advertising on Facebook, specifically “boosting posts” versus Facebook Ad campaigns and we wanted to share some cool info with you. You know how sometimes .....

5 Reasons Direct Mail Works in 2024

Tactile Impact and Physical Presence Direct mail provides a tangible and physical connection with the audience, allowing them to physically interact with the marketing material. This tactile engagement can create .....