The Secret Myths About Boosting Facebook Posts

So, we often get asked about advertising on Facebook, specifically “boosting posts” versus Facebook Ad campaigns and we wanted to share some cool info with you. You know how sometimes small businesses pay to show their posts to more people? That’s called “boosting” a post. But there are some secret myths about that we want to bust!

Key Takeaways

• Boosting posts on Facebook is fast and convenient but offers limited audience targeting options.
• Ads Manager provides more control over ad placements and diverse campaign goals than the Boost Post feature.
• Monitoring negative feedback and targeting the right audience are essential for the success of boosted posts.
• Boosting posts does not lower organic reach; focus on content quality for better performance.
• According to statistics, a significant portion of marketers and consumers plan to continue using Facebook for advertising and engagement.

Myth #1: Boost Every Post for More Exposure

First off, you shouldn’t just boost every post you make. Here are some questions to think about regarding your post:

• Does your post have a clear goal?
• Is there a strong call to action (like telling people what to do next)?
• Does it link to a page where people can buy something or sign up?

If you said “no” to any of these, think first and maybe don’t boost it. Boosting a post without a clear purpose can waste your money and give you numbers that don’t really help your business.  You might get more likes, but if people aren’t buying anything, what’s the point?

Myth #2: Boost Posts with Links = Get Clicks

Next, let’s talk about boosting posts with links. Clicks are good – right? Well, before you boost a post just to get more clicks, think about what you want those clicks to do. Will they turn followers into customers? If not, you might want to save your money. Instead, make sure content is designed to get people to buy or sign up. Sometimes, promoting posts can be cheaper or even free, and it might work better.  Remember – be intentional!

Myth #3: Boosting is the Best Spend Option for Small Business

Finally, some people think boosting posts is the best way to spend money on Facebook ads. But that’s not always true. Boosting gets you more reach (more people see your post), but reach doesn’t mean people are going to take an action. It’s better to use Facebook Ad campaigns where you can control your budget and target specific people who are more likely to buy. Plus, you can set the ads to charge you for clicks instead of views, so you pay less and get better results.  Win-Win!

To Summarize

So, boosting posts can be useful sometimes, but it’s not always the best option. Facebook Ad campaigns give you more control over your budget and let you target the right people. If you want to boost a post, make sure you dig into the settings to target the right audience.

Next track results and be intentional.  Hope this helps anyone thinking about advertising on Facebook. Have questions? – Reach out and we will be happy to answer or help.  Home & Living Marketing offers programs to coach you how to run Facebook campaigns, or we can do it for you.  Our passion is coaching small business so every dollar you spend gets you maximum results.  Reach out today for a FREE review of your local digital presence by clicking the link below to schedule a call with our team.

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